About Us

Discover Ruthvi Old Habits, a brand dedicated to crafting handmade products like charcoal soaps, multani mitti soaps, and lip balms. Learn about our passion for natural, artisanal creations and our commitment to quality.

At Ruthvi, our story is one of a deep connection to nature's nurturing embrace. It all began with a simple yet profound vision: to intertwine the timeless traditions of natural methods with the pure essence of nature’s bounty.

This vision took root in the personal journey of our founder, Asha Karthikeyan, who spent over 15 years immersed in the world of natural products. She witnessed a remarkable shift in her own well-being and lifestyle, experiencing firsthand the profound benefits of nature’s gifts. This transformative journey kindled a passion in her—a desire to share the healing and revitalizing power of nature with others.

Each Ruthvi product is a reflection of this mission. Crafted with love and care, our products embody the essence of nature’s finest ingredients. We handpick each component, ensuring that every item resonates with the vitality and purity of the earth.

Our commitment goes beyond just the quality of our products. We are dedicated to making a positive difference in both your life and the world we share. From our eco-conscious packaging to our cruelty-free practices, we strive to honor the beauty of nature while caring for our planet.

Let Ruthvi be your partner on your journey to radiant, naturally beautiful skin!